LOS ANGELES—xHamster is ready to celebrate Mother’s Day with a special message to customers: “Go call your mom, OK?”
The adult site prepped for the Sunday holiday by creating a pop-up message to greet users that day who search for MILF porn.
Data shows that searches for the terms “MILF” and “Mom” have risen almost 20 percent in the U.S. in the past year and that's why xHamster, one of the most popular adult sites in the world, is launching #MomsBeforeMILFs this Sunday.
“It’s Mother’s Day! Go call your mom, OK? MILFs can wait,” will read on the pop-up message that users will find when they click on this extremely searched category.
The adult company wants to give its users a friendly reminder on this special day.
“This is just a hilarious way to connect with our users and surprise them when they least expect it” says Alex Hawkins, vice president of xHamster. “It’s so contradictory for an adult site to promote this message on Mother’s Day, and we are sure our users will love it as much as we do.”
The campaign, announced to users via YouTube this morning, will run nationwide on Sunday, May 12, and is expected to impact almost 1.2 billion men and women from all over the country.
For more, visit xHamster.com.
