LOS ANGELES—Squren Ad Network announced the debut of an updated Real-Time Bidding platform.
The new features for advertisers include device targeting, browser targeting, frequency capping per user, retargeting, carrier targeting, throttling, upgraded blacklisting features and more.
“We saw the need to offer an open platform, but we needed to make sure we had the right features for both publishers and advertisers,”said Squren’s Edward Austin. “We hope these features will give advertisers the tools they need in order to maximize their ROI.”
For publishers, the platform includes new ad types, such as: Pre-roll video ad and floating banners, which will help publishers monetize their site further.
“We want everyone to get the most out of working with us and we want them to know that we have their best interest at heart,” Austin said.
The system also includes a new chat window for publishers to send messages to the administration for any questions or concerns they may have.
Squren is sweetening the deal by offering special rates this week for publishers that sign up and start sending traffic through the system.
For more information, email [email protected].
