UK-Based Vertigo Looks to Partner with U.S. Studios for Mobile Content Distribution

LONDON - Adult mobile distributor Vertigo, located on the Web at, is hoping to establish partnerships in the U.S. with producers, studios and owners to satiate the demand for adult content on high-speed wireless devices.

Vertigo, created by telecommunications experts Dean Butler and Paul Boden, uses its Mpex System (Mobile Portal Exchange) in order to reach mobile phone users throughout the UK. Additionally, the company plans to use its technology to expand into Spain, Germany, South Africa and Australia.

"We are very interested in offering mobile phone content distribution to American producers in our markets via our new Mpex System," Butler said. "Studios will have access to a whole new revenue stream within the European market."

Butler feels the company is perfectly positioned to grow revenues through their billing systems, which are service provider independent, the wireless access portals they have developed and the worldwide demand for new and innovative mobile-based entertainment.

"We offer a turnkey solution that delivers promotion, billing and the subsequent traffic and sales," he added.  

According to Jason Maskell, the sales and marketing manager for Harmony Films, the companies that have partnered with Vertigo could not be happier.

"Working with Vertigo has been a breeze," Maskell said. "We have been kept informed of every development along the way and the most important thing of all, they delivered a great product. We are looking forward to a long and successful working relationship with them."

Essentially Vertigo is a "telecoms-focused marketing agency," using their experience in mobile websites and portals to bring their clients' content to paying consumers, Butler said.

Content owners signed to the service are promoted through multiple channels, including mobile banners, WAP push messaging, mobile search and traditional print media. Furthermore, there are opportunities to advertise in-network on Vodafone and Hutchinson Whampoa's 3 for greater market penetration. Content is hosted and delivered from within the Mpex System and appears as a series of "shops." These shops gain customers through Vertigo's direct marketing activity in addition to their Promotion Partner Network.

"Vertigo continues to demonstrate preeminence within the mobile adult sector, generating high monthly spend and exhibiting strong customer retention levels," CC Media Live's Ashley Christie said. "CC Media Live offers a live adult video 121 mobile service which is also promoted on the Mpex System."

Butler, along with other representatives from Vertigo, will be in Berlin during the Venus 12th International Erotic Exhibition to meet with American content owners.

"Producers who have any questions and who are interested in partnering with us should not hesitate to arrange a meeting," Butler said. "I am in Berlin from 11 a.m. Thursday, Oct. 16, until lunchtime Friday, Oct. 17. If producers or owners would like to meet for a coffee and a chat please email or call in advance."

Currently signed up for Vertigo's delivery service are adult studios Matrix Content, Harmony Films, Eurosin and gay producer Load XXX.

Content owners may contact Dean Butler directly at [email protected] or visit the Vertigo website at for more information.