LOS ANGELES, Calif.—MetArt has tapped mobile services platform Twistbox for a partnership to bring the nude art film and photography producer’s high-quality photos and videos to high-yield markets around the world.
“Certain markets such as Portugal, Greece and South Africa can produce tremendous results, but they come with strict compliance requirements around the type of content that can be distributed via mobile platforms,” said Ler Khodaverdy, vice president of operations at Twistbox. “Finding high-quality erotic content that fits within the rules yet still can grab and engage an audience is a challenge, but MetArt has been producing precisely this kind of material for a long time. So obviously, we’re thrilled to have a chance to work with MetArt, a company that actually stands for excellence.”
The partnership gives MetArt a strategy for meeting their mobile expansion goals, providing them with a path for the distribution and billing of their content through mobile channels. For Twistbox, partnering with MetArt is the perfect solution for monetizing mobile traffic in lucrative but restrictive mobile markets.
“MetArt is delighted to be working with Twistbox,” said Adam Scheuer, MetArt’s business development director. “The partnership allows us to develop our mobile business strategy in select markets and expand our brand while continuing to deliver the highest quality content to the exact standards our customers have come to expect from us. We will be creating a user experience in the smartphone market that is second to none.”
The solution provided by Twistbox came with a particular consideration towards the MetArt brands, which has built a tremendous reputation around beautiful models, rich settings, and high quality erotic photography.
“MetArt wanted the brand and user experience to carry over as much as possible,” said Khodaverdy. “I think we’ve achieved that by building a mobile product which is an extension of the content available at MetArt.com, not just a MetArt-branded mobile offer. Our goals were to show the added value of having MetArt content distributed and billed through new channels and to add a new revenue stream for MetArt without affecting the brand’s value.”
For more information about Twistbox, visit Twistbox.com. Additional information about MetArt can be found at MetArt.com.
