TubeClicks Dave, aka Fresh, head of business development for Gutter.com and the first-ever tube affiliate program TubeClicks, knows everyone likes to promote their products as "something brand-new" and "the biggest, best thing out there." But in this case, he might be right.
TubeClicks is a new concept: the first-ever multi-sponsor affiliate program (M-SAP). "We have content from over 20 of the top sponsors in the industry," Fresh said. "The content is all on one main tube site, Gutter.com. Affiliates drive traffic to it to convert with any of the top sponsors."
In addition, affiliate traffic can also convert with Gutter Premium - a multi-currency upsell that offers higher quality, superior resolution, a full mobile platform and more.
Gutter.com, TubeClicks noted, is a 100 percent legal and §2257 compliant tube site designed to look like it features user-generated content, while in fact it features only approved content from participating affiliate programs. Included among the sponsors to date are DeeCash, Jugg Cash and Adult Players Club.
"We have just about every niche imaginable covered with the content we get from the sponsors," Fresh said. "It makes for a very sticky site, since the traffic can come in and surf around to find what it likes."
Fresh said the idea arose after seeing posts on various webmaster boards, where posters would complain about tube sites' threat to the adult industry in one thread and then ask for good tube scripts in another thread. "Tube sites are a major, major issue in the adult industry right now," he said. "They are really walking a fine line between legal and illegal content. But they are there. Tube sites are really the new TGPs and MGPs. It's only a matter of time until they really take over."
TubeClicks offers its affiliates one place to send all their traffic with the ability to convert through Gutter Premium and any of the top sponsor sites over and over again. Affiliate traffic remains theirs and works for them for life.
With the backing of several outside investors, known as Blue Hills Services, Fresh and his crew assembled a tube site that is 2257-compliant and contains only legal content, he said. Fresh noted that "everyone wants to build a tube site, but not everyone has the time, money and resources."
"TubeClicks has created a simple way for webmasters to get all the benefits of a tube site with none of the risks or hassle," Fresh said
By using Gutter.com to attract surfers, it takes away the need for affiliate programs to try to develop their own tube-style sites. "The site not only attracts surfers, but it keeps them coming back," Fresh said. "It has a lot of personality and a lot of humor. Surfers stick around to interact. This is not a site where people just come, wank and leave."
Currently, Gutter.com features more than 18,000 clips from the sponsors, and fresh content is added daily.
In addition to making it easy to find a legal tube site, Fresh Dave said, TubeClicks makes it easy for webmasters to participate.
All a webmaster needs to do is sign up and check the list of participating third-party sponsors. The webmaster then visits each sponsor's website, registers for an affiliate code and then enters that affiliate code into the back end of TubeClicks. From there, Fresh said, it's smooth sailing."Gutter.com offers basic and premium memberships and we pay our webmasters up to 60 percent rev share on all premium membership sales. Basic members are limited in the number of videos they can view daily, but premium members, who pay 9.83 per month (in USD, euros or GBP, depending on their locale), get unlimited access, higher quality and screen size, enjoy full-length DVDs, Gutter TV - more than 100 channels of streaming content, and Gutter Mobile, featuring every video on Gutter.com in 3GP and MP4 formats.
For surfers, the range of content and formats for receiving the content is attractive, Fresh said.For more information on Gutter.com or the TubeClicks affiliate program, visit TubeClicks.com or email Fresh at [email protected] or [email protected]
This article initially appeared in the August 2008 edition of AVN Online magazine. To subscribe, visit AVN Media Network.