LIMASSOL, Cyprus—Peter Rabenseifner has been appointed managing director of RTB ad network TrafficStars, based in their Barcelona offices.
Rabenseifner, an online marketing expert with extensive experience in the industry, began his career at DIMOCO, a leading mobile payment aggregator and was later responsible for growing the mainstream business at Exoclick. He then co-founded the AdXite ad network, which today is part of Wiget Media, and has now joined TrafficStars, a well-established ad network and ad exchange.
TrafficStars has offices in Barcelona, Limassol and Montreal and Rabenseifner will be managing all teams and processes across the world.
On the reasons that drove him to join TrafficStars, Rabenseifner remarked, “TrafficStars is an exciting opportunity because as a young company at this point in its upward trajectory, it's the perfect time to implement new strategies and be able to see immediate impacts on the business.
“In an industry with tough competition and fast changes, it has been the only network we have seen advancing so quickly in technology and innovation during the last few years. I am very confident in the capacity TrafficStars has to react swiftly to market changes and remain on top of its game.”
Rabenseifner’s plans to maintain TrafficStars’ rapid growth include improving processes across departments, focusing on new technologies and pushing forward programmatic buying and selling through RTB.
TrafficStars’ CEO Geoffrey Bonnechère said, “Peter is a great addition to our stellar team. I’ve learned throughout my experience that people are the key to a successful business and the only way to keep growing is to hire highly qualified experts. He is going to have a very positive impact and I’m confident he will help us to maintain and propel our status as pioneers in technology and innovation in this industry.”
