LOS ANGELES—Modern marketing is a vertical that evolves continuously as Publishers and Advertisers seek fresh new ways to reach a wider audience while gaining their attention and avoiding any hint of annoyance. TrafficForce continues to introduce new methods of extending advertiser reach and improving publisher retention with a new Full Page Interstitial Ad category available now across their entire platform.
“Full page interstitial ads are user friendly, and while they do operate almost like a pop, our stats show that they are far more attractive to end users,” said Ross of TrafficForce. “CTRs are strong, they work for many kinds of offers, and best of all we are seeing much lower bounce rates or other negativity from viewers presented with these kinds of ads than we have seen previously with less subtle pops and other ad formats. That’s great news for everyone.”
Advertisers benefit in a few important ways, according to TrafficForce. First, the ads are user friendly and full page in the surfers view so they are "impossible" to be overlooked. Second, the CTR is much higher than on pops, the company said. Perhaps most importantly, advertisers can get more information in front of a user’s eyes than with a pop-under because the creatives are in plain view at all times rather than only when a user closes a browser window.
Publishers also benefit from the full control they have over how long these ads last, how often they are shown and what they decide to allow being displayed in their own ad slots, according to TrafficForce. The ability to use Full Page Interstitial Ads instead of other ad placements is also a much better way to protect your own search engine optimization efforts while maximizing the monetization of each ad space on your sites.
To learn more, visit TrafficForce.com.
