NEW JERSEY—Too Much Media has announced a new feature that it has eagerly looked forward to adding to its NATS affiliate platform: coupon/promo codes.
According to Too Much Media Director John M, the addition of the new feature will give NATS program owners the ability to implement creative new marketing strategies.
“The industry continues to evolve and companies require effective tools to drive traffic to their brands. Our goal is to provide those tools within NATS so our clients can utilize them in their daily marketing efforts,” said John M. “Coupons, in some form or another, have been around as long as I can remember, so it’s a natural fit for our clients and the NATS platform.”
“There was great interest in our new loyalty program, Rewards.xxx,” said Max G., VP at RabbitsNetwork. “Most paysites faced an industry-wide difficulty in creating coupon codes needed to unlock freebies, trials and promotions. NATS listened to the community and worked closely with us to help solve the issue. We are now glad to announce that all NATS users upgrading to the latest version will be able to seamlessly become a Rewards.xxx partner and benefit from an influx of new, qualified traffic."
The first thought when someone hears coupon code is usually “discount”, which isn’t entirely the case. Creative teams can leverage coupons in many ways, such as customer retention, building affiliate relationships, and expanding partnerships with other channels. RabbitsNetwork, for one, is excited about the new possibilities these partnerships will bring. According to the Harvard Business Review, increasing customer retention rates by just 5 percent increases profits by 25 percent to 95 percent.
Here are a few useful ways in which companies can immediately impact revenue with coupon codes:
- Retargeting & Cart Abandonment—Lure abandoned cart shoppers or visitors back through retargeting, whether it be via banners, abandonment emails or some other methods.
- Partner Distribution—Offer affiliates and partners a unique discount or offer code exclusively to promote to their audience.
- Loyalty Reward—Reward loyal fans/customers in various marketing channels.
- Event Tracking—Heading to an event? Customize codes on the fly for print material at unplugged events and track ROI effortlessly.
For more information contact John M at (732) 385-1536, ext. 1135 or [email protected].
Clients wishing to schedule an upgrade to the latest version with this new feature, can submit a ticket at TMMID.com.
Too Much Media is a New Jersey software company that develops and supports a suite of web-based products for digital businesses, including the NATS affiliate and business management platform.
