LOS ANGELES—Lazeeva, an alternative Android app store for erotica, has announced a partnership with CAM4, one of the world’s largest live-cam platforms and an early adopter of live VR entertainment.
Lazeeva CEO Tilmann Petersen says the future of adult VR lies not in porn but in interactive, live VR. On the Lazeeva app store for erotica, live VR and interactive sex toys are the fastest growing trends, he reports.
The results of Lazeeva’s German beta-launch confirm this hunch.
“For VR-porn, we see strong initial interest and turnover, yet retention rates are mostly in line with what we know from other well-developed apps out there," Petersen says. "However, what made our heads turn was the performance of CAM4 VR app."
CAM4VR is a virtual reality live-chat app, which allows users to interact with CAM4’s live cam performers through virtual reality devices in an interactive and uninterrupted experience. The concept and app is developed and operated by CAM4 together with performer and VR producer, Ela Darling. Retention rates of CAM4VR are up to three times higher than for other free VR apps, including porn and games, the company reports.
“Live VR interactivity creates incredibly engaging personal and erotic experiences shared with a remote partner that is as close to a real encounter as it can probably get," Darling says. "You can even connect interactive sex toys that ultimately translate the immersive virtual experience into a physical feeling. This is the closest to real sex that we can achieve right now in VR."
