BARCELONA, Spain—Ad network ExoClick has launched its newest product, The Additive.
The Additive is a fortnightly, 5-minute video show presented by the company's Head of Communication Giles Hirst. It will feature current news stories from the ad tech world.
“We wanted to create a video show with interesting insights and the latest news in ad tech,” Hirst said. “The industry is constantly evolving at a rapid pace and by highlighting cool innovations in this short video format, viewers can stay informed about the latest industry trends.”
The Additive's first episode provides a look into the latest in Virtual Reality ad tech, how a U.K. publisher is successfully counteracting ad blocking and ExoClick's native advertising promotion.
The show goes out every fortnight on Wednesdays and can be viewed at ExoClick.com/video-news.
