Goes Hardcore, Relaunches With Cold Hard Cash

HOLLYWOOD, Calif. -- Porn star Sunny Leone has relaunched her official website - featuring hardcore scenes for the first time - with WebQuest Inc., which is now overseeing the programming and content via the company's Cold Hard Cash affiliate program.

"I'm so excited about it," Leone told AVN Online. "Actually, I've been looking for a company to take over my site for a few years now and they were referred to me by my friend Reena Patel from Playboy. I believe that WebQuest is the best company to represent my brand and new image."  

"The partnership was amazing. We met and right from the get-go, everybody liked each other and that was it," she said. "I wanted to be with a company that would take the site to the level it should be at."

That partnership is already paying off and the revamped site is taking off, Leone said.  

"Conversions are absolutely amazing. People are sending a lot of traffic and the members like it, too."

Cold Hard Cash program manager Christian Amico is also thrilled about the collaboration.

"We are extremely excited to be working with Sunny, her overall attitude and work ethic is simply amazing, no other adult star today works this hard on her Web presence," Amico said. "She has been involved in virtually every step of rebuilding the site and program, her input was a huge advantage as we re-developed her brand. The new hardcore content we have been producing exclusively for the site and webmaster program is unbelievably hot and raw. It's a whole new look for Sunny, having hardcore on her site for the first time ever, and her fans and surfers will be amazed."

The site features more than 50,000 photos and thousands of videos.

"There's a lot of brand-new HD content and high-end video," Leone said. "We're also setting up live cams and links to different sites that are my favorites."

New affiliate marketing tools have also been added to promote, including new hosted video and picture galleries, downloadable boy-girl content, custom banners and more.

A former Penthouse Pet of the Year, Leone is a top contract star for Vivid Entertainment. She has also formed her own production company, SunLust Pictures, which recently issused its first release, Dark Side of the Sun.

Fans will be able to watch all of Sunny's SunLust movies on the site. Another film will be released in four to six months, she said.

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