Launches Affiliate Program

LONDON -, the free-to-air, fully interactive adult broadband TV and pay-per-view video-on-demand service, has launched its first affiliate program.


The affiliate program, developed as part of Petel Inc.'s broadband TV broadcast platform, offers online and offline partners the opportunity to monetize traffic by selling's VOD movies.


"Affiliate marketing is a key ingredient in the marketing mix, not only with, but all channels that we launch on Petel's broadband TV platform," said Petel CEO David Morton.


Affiliate partners who join before Feb. 29 will receive a bonus that brings the usual commission rate of 30 percent to 40 percent of net revenue on VOD sales of £4.99 ($9.90) for the first six months.


"Early indications suggest that our key partners will add several thousand VOD sales per month in the U.K. alone," Morton added.


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