FT. LAUDERDALE, Fla. — Segpay, a global payment platform, on Wednesday announced the launch of its new web presence.
The colorful, content-rich website was designed to be viewed mobile first and SEO enhanced with the specific goal of becoming a sales agent on its own. The new website was developed to help Segpay continue to grow its client base while assisting potential merchants to become clients more easily.
Bright, bold branding highlights the easy-to-navigate site with simplified verticals and solutions. At the top of the home page, a "mega navigation bar" helps direct web traffic while also providing key information when deciding which processing solution is best for each specific merchant, the company said.
The site features the company’s signature dark blue and bright orange color palette. The distinctive dark blue color in the Segpay brand identity "conveys trust, transparency, and stability," according to Segpay. The orange is symbolic of "innovation and endurance," the company said.
The new Segpay portal is also "a treasure trove of thought leadership and expert analysis provided by Segpay CEO Cathy Beardsley and her senior leadership team," the company said in announcing the launch. Hundreds of pages of industry-specific content, columns and blogs are all searchable from the website’s homepage.
“The new web presence more clearly articulates the company we have become over the past 15 years,” said Segpay CEO Cathy Beardsley. “And it positions us for exponential growth as the site was specifically designed to rank high in SEO searches and to easily help merchants decide what Segpay services suit them best.”
Segpay has spent the last eight months working with its long-time marketing agency, Atlanta-based Creaxion and its new web development agency partners, Harmelin Media and Brady Mills LLC to develop the new site. Harmelin specializes in enhanced SEO services and Brady Mills led the design and development of the new Segpay site.
Check out the new website today at Segpay.com. Contact [email protected] for more information.
