FORT LAUDERDALE, FL—Some may find it hard to believe, but Segpay, a global leader in online payment processing, will reach a major corporate milestone on April 1—and this is no April Fool's: As of that date, the company will have been in business for a full 15 years. Moreover, the company is using this momentous occasion as the launching point for a year-long integrated marketing campaign to promote new payment processing options and enhanced merchant service offerings—all backed by its legendary customer service.
Over the past 15 years, Segpay has developed a stellar reputation by focusing on paying and always putting its clients first. Today, Segpay is trusted by the biggest and best-known brands in the high-risk payment category. It offers state-of-the-art payment processing services via a robust, full-featured platform that includes proprietary gateway technologies and a cutting-edge Fraud Mitigation System. Headquartered in Deerfield Beach, Florida, Segpay’s reach has grown globally with offices and outposts around the world, including London, Dublin, Toronto and Manila.
“We listen and learn from our merchants and this feedback has been the key to our 15 years of success,” said Segpay CEO Cathy Beardsley. “It’s our goal to continue to be on the forefront of the ever-changing rules and regulations to ensure safe, secure and compliant payment processing for our merchants.”
In honor of Segpay’s 15th anniversary, the company’s unveiled a commemorative logo, developed by its long-time agency partner Creaxion. The new branding will replace the company’s traditional logo across all advertising platforms over the next year. The number “15” is centered in the new logo to symbolize strength, and utilizes Segpay’s unique “arrow” icon to complete the “5” in the number. The dark blue color in the Segpay brand identity is meant to convey trust, transparency and stability, while the orange is symbolic of innovation and endurance. A series of new print and digital ads will support Segpay’s 15th anniversary campaign.
“We’ve built a company to last by always putting the customer first,” added Ms. Beardsley. “That’s our ‘secret sauce’ and the model we plan to follow for the next 15 years.”
