LOS ANGELES—Nearly two-thirds of adult content creators (62%) are now using artificial intelligence tools to expand or run their adult content businesses, according to a new report from industry research firm, SWR Data. The preliminary data, released in advance of SWR’s biennial 2024 State of the Creator report, comes from a survey of over 400 working adult creators conducted during July and August.
Despite the widespread adoption, real world use of adult AI is so far defying those who fantasized — or feared — a flood of AI influencers replacing actual creators:
*Just 8% of creators who use AI have created “digital twins” or other interactive AI versions of themselves
*Most creators who use AI are using it for content or shoot inspiration (80%)
*About a quarter of creators (28%) using AI have generated adult AI content and about 1 in 5 (18%) has used AI to chat with fans.
Opinions on AI in the adult creator community are evenly split, with roughly as many viewing the technology positively (36%) as viewing it negatively (37%). However, according to the data, those who are using AI in any capacity are dramatically more likely to feel positively about the technology and be open to expanding their use of AI.
“The data counters a lot of the narratives around AI and adult creators,” says MelRose Michaels, co-founder of SWR Data. “There’s so much money being invested in adult AI right now, and platforms would do better to understand that creators are more interested in an extra set of hands than they are a sixth finger. We’re seeing some really compelling data as to who is using AI and how they’re using it.”
SWR Data, a market research firm serving the adult industry, was launched by Mike Stabile (Polari Media) and MelRose Michaels (SexWorkCEO) in 2023. SWR conducts both public and private market research for platforms and organizations, using a slate of hundreds of working creators and fans to help them better understand and adapt to the needs of the rapidly evolving adult market.
The 2024 State of the Creator report will be released later this fall, with fuller data on current industry demographics, revenue, platform adoption and behaviors, as well as longitudinal data related to the previous State of the Creator report in 2022.
To receive a copy of the report on publication, join the SWR Mailing List. To inquire about working with SWR Data to better understand the adult creator market, contact [email protected].
