BARCELONA, Spain - Private Media Group has launched blogs for its Private Sexclusive models on its flagship site, Private.com.
The Private Sexclusive models will interact with consumers through the blogs and meet up with fans in an effort to promote digital and linear products, Private Media Group said.
"The launch of these blogs are part of a broader strategic marketing plan with other social networking initiatives," said Fiona Garvey, vice president of online. "The blogs are a forerunner of the soon-to-be-launched girls' solo sites and are designed to interact with the consumer, while the solo sites will give fans exclusive hardcore content."
The models update the four blogs twice a week with photos and news about their private and professional lives. Links to the girls' movies via other Private sites are available, and their blogs can be syndicated to other blogs and forums.
"In the first month of the soft launch, the new blogs have already received over 174,000 hits," Online Marketing Manager Claire Flaherty said. "The bottom line is that our online presence has never been so important as it is now because in the new Web 2.0 world, everyone is a publisher."
The Private Sexclusive models are Boroka, Tarra White, Lucy Belle and Cayenne Klein.
The Private Sexclusive blogs are located in the community section of Private.com.