NEW YORK—Adult tube site Pornhub.com announced the launch Wednesday of a new "Popular With Women" category for videos the platform's female audience most often watches and favorites.
This move comes as a response to the site's 2017 Year in Review analytics, which showed that "Porn for Women" was a top trending search throughout the entire year, up over 1,400 percent.
"At Pornhub, we cater to all audiences, genders and creeds, offering a wide array of content," brand manager Alexandra Klein said. "Based upon the findings in our 2017 Year in Review Insights report, there was a significant uptick in the consumption of content among women. We want to continue to cater to this burgeoning demographic and are happy to announce our new 'Popular With Women' category, which not only takes into account actual data and viewing habits but also preferences. What you'll see in the category are videos that the awesome women visiting our site actually enjoy viewing the most. I'm confident they'll enjoy them enough to keep coming back for more."
The "Popular With Women" category replaces "Female Friendly," a subtle but significant change that reflects customer feedback indicating a need for content better representing women's actual preferences, as opposed to that marketed toward women.
"2017 seems to have been the year where women have felt more comfortable expressing their tastes and desires without shame," noted Dr. Laurie Betito, sex therapist and director of the Pornhub Sexual Wellness Center. "They are also expressing what they want to see in porn, often seeking out porn made by female producers. More and more women are viewing porn and one explanation may be because the veil of shame has lifted from female masturbation. Women are talking more freely about it, and are owning their pleasure."
Pornhub plans to contine optimizing the types of videos and categories users think will improve the platform. All suggestions for making the site more inclusive are welcome at [email protected].
To explore Pornhub's new "Popular With Women" category, visit pornhub.com/popularwithwomen.