The site features Penthouse magazine covers and images of past and present Penthouse Pets. Site users also may customize merchandise, placing Penthouse images - including stills from the film Caligula - on products such as coffee mugs, mouse pads and chocolate lollipops.
"Customers will be offered new Web technology that makes ordering custom products an exciting experience," said Gia Finamore, president of Holoma. "It's a great place for everyone to shop for Penthouse souvenirs, bachelor gift items, home décor and even gallery-quality artwork."
According to Amanda Byrd, director of licensing for Penthouse Media Group, one of the site's unique features is that customers may upload their own photos and place them on the available products. She said the site gives fans a chance to connect with the brand and explore what the magazine is all about.
"For the fan that visits conventions or trade shows and takes pictures with our beautiful Pets, this website gives them the opportunity to put those images on a coffee mug or magnet and look at it every day," she said. "It's the ultimate collectors' item!"
Images of Penthouse Pets Kimberly Williams (June 2007), Andie Valentino (May 2007) and Hanna Hilton (December 2006) - who recently participated in photo shoots featuring their tailored products - now can be seen on the site's landing page.
Additional Pets soon will be featured on the website, as well as banner links encouraging fans to place their photos on products at Penthouse Customs. New Penthouse images will be added to the site on a continuing basis.