ATLANTA — The numbers are in for Rick Latona's recent live and online adult domain name auctions, which launched during the recent Phoenix Forum in Tempe, Ariz.
The live auction brought in nearly $120,000, while the extended online auction, which closed on Sunday, totaled more than $1.3 million.
"Obviously, those are significantly different numbers," said Latona, who admitted the live auction met with difficulty and did not do well.
"We put a lot of thought into how everything transpires and we'll continue to do this, but likely not live ones," Latona told AVN Online Monday. "We'll probably still coordinate them to happen at the same time as the show, but they'll only be online auctions."
Though the current poor state of the economy certainly had a hand in low-yielding results, there were a number of factors at work, from problems with the actual bidding system to a lack of big-dollar bidder presence.
"The reasons include the way the deal-making works, so we plan to spend more time addressing the coordinating of sellers and buyers," Latona said. "Also, I think a lot of the players in the adult business deal behind closed doors; some of the biggest guys at the Forum had left by the time the live auction started. Plus, it's impossible to gather everyone in one place; it's such a global industry. So the only way to reach them all is online."
Among the biggest sellers in the live auction was Boned.com for $4,750, while the top-selling extended online auction domain was WebCam.com for more than $1 million.
Regarding the live auction, Latona told DomainWire last week, "We think the results were terrible and completely unacceptable. I take full responsibility and know that the buck stops with me. For everyone that had a name sell in the live auction for less than $500 I am going to give them $300 out of my own pocket to help ease the pain."
"We had much higher hopes to say the least," he added "We really had thought we had the right kind of inventory, the right software, the right audience and the right financing options, but as you'll read below, not all of that was true."
Latona's next adult auction is scheduled for September at the Atlanta Forum.
"I live in Atlanta myself and my team is there," he told AVN Online. "Most likely it's going to be only online, but promoted to launch at the same time as the Atlanta Forum."
Latona is also currently accepting submissions for his company's TRAFFIC Silicon Valley auction on April 28. Submissions can be made here on his website.
Phoenix Forum Rick Latona Auctions Live Sale:
PornCzars.com - $1
ChicBars.com - $50
HispanicPornos.com - $75
HispanicCouples.com - $100
Boned.com - $4,750
Hornychicks.co.uk - $350
BigDickPornos.com - $175
TranssexualPornos.com - $150
MatrixContent.com Video Package 1 - $200
HispanicCoeds.com - $100
Offshoring Package 1 - $200
Boys247.com - $50
SinglesListings.com - $125
MatrixContent.com Video Package 2 - $2,300
RackCo.com Hosting Package 1 - $300
Lot of 25 Adult Domains - $200
GroupOrgies.net - $10
LiveVoyeur.net - $20
P2PAds.com Website Traffic Package 1 - $2,800
X2KMedia.com Video Package 1 - $300
RackCo.com Hosting Package 2 - $1,000
RackCo.com Hosting Package 3 - $1,500
StripClubs.com - $101,000
Offshoring Package 2 - $400
SwingerHouseWives.com - $30
NudieBars.com - $500
BigCockPornos.com - $80
tubegratis.com - $125
Offshoring Package 3 - $1,100
P2PAds.com Website Traffic Package 2 - $1,400
VoyeurCams.net - $75
RibbedDildo(s).com and RibbedVibrator(s).com - $150
NaughtyHusband(s).com - $75
FirstPornoMovie.com - $30
Total Phoenix Forum Live Sale - $119,996
Atlanta Rick Latona Auctions Extended Adult Sale
Webcam.com - $1,020,000
BangedUp.com - $165,000
Fingering.com - $17,000
BeachSex.com - $10,000
Posing.com - $2,000
ToplessWomen.com - $1,500
Total Atlanta Extended Adult Sale - $1,333,996
Total Live and Extended Sales - $1,453,992