LOS ANGELES—Babes, the adult brand specializing in sensual, erotic and artful content, has debuted a new logo, signaling an evolution of the brand’s identity. The Babes site was launched in June 2012 to serve as an anchor for a new glamcore brand. Now, nearly six years and more than a thousand videos and photo sets later, fans can expect some changes to Babes. The new logo is the first domino to fall in the brand’s plan for a big 2018.
Meet the new Babes in the safe-for-work trailer here.
The new Babes logo can be seen as of today on the site as well as its social media platforms. Babes has also released safe-for-work and not-safe-for-work trailers to tease members, followers and fans on what they can expect to see in the coming months.
“'Babes' are passionate and erotic dream girls. Whether the fantasy is having them in your bed, or being one yourself, babes are the epitome of sexual freedom and expression. A little dirty, a little naughty, a little impulsive—there’s a 'babe' for every desire,” Mario Nardstein, Babes’ senior product director, said.
Nardstein elaborated on Babes’ new creative direction, “Babes will continue creating content that is highly stylized and seductive, but moving forward we’re focused on an ‘it could happen…’ quality in our scenes. With more realistic fantasies and storylines, our scenes will feel like you’re actually getting a chance to experience your dream girl’s sex life right along with her. As the drama unfolds, the cameras fall away and viewers get to feel like they simply had the good fortune of coming across a private, intimate moment, which they’re invited to stay and watch.”
On top of making videos that are reality-based, Babes is making chemistry between performers a top priority. The combination of chemistry and realism in a dynamic, warm and vibrant aesthetic has the Babes team excited for fans to see what’s coming.
With the new logo, new teaser trailers and a new creative direction, today marks the beginning of a new era for Babes, the company said. Scenes created under the new direction are already available on the site with many more updates on the way.
