MOBX to Launch in Prague

PRAGUE, Czech Republic - The organizers of the Adult Online Europe and World Telemedia announced Friday that they have teamed up to launch MOBX, an event dedicated to uniting all facets of the adult industry in mobile content, marketing, billing and delivery.


The two-day conference, which will open with a pre-show gala on Nov. 7, will be held Nov. 8 and 9 at the Corinthia Towers Hotel in Prague.


"This takes the best adult bits of both worlds, providing an opportunity to responsibly tackle some very real challenges whilst showcasing the huge potential of mass mobile penetration," said Jarvis Todd, director of the event. "Adult content has always been the major technology driver, and now we're seeing amazing opportunities for online, video, retail, TV and the original voice-service providers to partner up."


MOBX will run concurrently with World Telemedia, sharing the same expo floor and many networking events.


The event's scheduled seminars include "Content Search and Discovery," "Click and Buy Strategies," "Generating Mobile Traffic - From Anywhere," "Age Verification," "Building Profiled Customer Data," "Video and TV to Mobile," "User-Generated Content," "Enhancing and Sourcing Content," "Alternative Billing Models," "New Technology and Hardware," "Working with Operators" and "Webmaster 2: WAPmaster."