Lawrence Novitch Joins Matt's Models

Former All Adult Channel marketing director Lawrence Novitch has accepted a new position with Matt's Models as director of sales and support for the Matt's Money affiliate program.

One of the largest amateur nude sites on the Net, Matt's Models has spawned a successful DVD line distributed by Vivid Entertainment. Novitch will grow the site's affiliate program in the coming year, drawing on his years of online marketing experience.

"I'm very excited to work with Matt," Novitch said. "He's got one of the hottest sites out there, and I can't wait to help develop and expand the program."

Novitch began his online industry career in 2004 with CinemaNow, a pioneer in the field of digital film distribution and download-to-burn technology. As one of the original members of the All Adult Channel team, he helped develop and maintain the company's pay-per-minute technology and assisted with the launch of its affiliate program.

"We’re proud to have Lawrence as one of our team," said Matt. "Many people in the industry already know Lawrence from the [trade] shows. He's extremely talented and exciting to work with. He’s just a genuinely likable person."

Novitch can be contacted at