EDMONTON, Alberta—Sex-ed and relationship advice resource Kinkly.com has relaunched with a fresh brand aesthetic and completely redesigned website.
Originally debuted in 2012, Kinkly now contains over 2,000 articles on sexuality and sex toys, dating and relationships, and kink and fetish play, as well as over 3,000 definitions in its sex dictionary.
Company co-founder and editor-in-chief Tara Struyk says overhauling Kinkly's entire website was a huge undertaking, but well worth the outcome of better functionality and navigation for readers.
“It just works better and things are easier to find,” Struyk said. “I think we've always wanted Kinkly's aesthetic to be approachable and fun as well as relatively SFW in terms of its design. The new design aims to maintain that in a more modern way.
“We updated the logo and colors to be a bit more gender neutral,” Struyk added. “Slightly more than half of our visitors are men, and we think great sex should be on the table for anyone and everyone.”
Kinkly's homepage also aims to now better showcase the best of the site's content, like a list of searchable, customizable sex positions and the aforemention sex dictionary.
“The redesign is a move toward organizing all that good stuff; something we'll be continuing to work on and improve in the coming months,” Struyk explained. “We want a visit to Kinkly to be fun and engaging. We want to not only help people find what they're looking for, but also maybe introduce them to something new.”
Struyk pointed to Kinkly's sex positions section as a prime example of the site's improvements. Struyk said that the interactive guide now loads faster, filters content more effectively, and better educates readers on sex positions across myriad categories.
The company assures, however, that its mission “to educate and promote conversations around sex that may not be happening and provide a space for people to discover new things,” as Struyk said, will remain mostly the same.
“I think we are taking a closer look at what that means today, because things have really changed over the years,” Struyk concluded. “The pleasure space's growth and vibrancy is something we'd like to cover and align with more in the coming year.”
To learn more about Kinkly.com, including promotional partnerships for manufacturers and retailers, contact [email protected].
