Promotes John Sander to Vice President

John Sander has been promoted from director of marketing to vice president of marketing and business development for


The promotion marks Sander's first anniversary with the company, which he joined as a manager of the affiliate program


"John's new role will help us take the vision to new arenas," founder and CEO Peter Acworth said. "We're launching many new products, all focused on our core mission: demystifying alternative sexualities and empowering sexual adventurers. John is playing a key role in the expansion of our brand and the development of new sites and offerings, so it's a pleasure to recognize that with a new title."

"I'm very excited about's future," Sander said, "especially as we venture into totally new business models to better serve our customers and the kinky community."


Among the new products announced or launched by in 2008 are the video-on-demand site and's entry into the hardcore gay market, director Van Darkholme's, which will be launched on Aug. 1.


Also in development are a new bondage, gangbang and public humiliation site from director Princess Donna, a new blowjob site and a new golden-shower site. The company plans to enter the DVD market this year with a selection of the best content from its sites.