SAN FRANCISCO—Kink.com has started working with Flirt4Free to provide the backend to its four-year-old camsite KinkLive, Kink.com has announced. Flirt4Free will rebrand its fetish offerings through Kink.com, with a new entity—Kink Studios—managing content production.
Kink Studios will recruit fetish and kink-style webcam models, certify models as "authentically kinky," and provide model support. Kink Studios models will be featured at the top of the gallery on KinkLive.com, will automatically be featured in the Fetish section, and will appear as exclusive models on the newly launched KinkLive Channel.
KinkLive previously ran on Kink.com’s proprietary camming platform as KinkLive Beta. As the platform's audience and model base increased, to accommodate the growth, Kink met with other cam companies and solicited feedback from its models.
“While there were advantages with many of the companies, Flirt4Free emerged as a clear favorite,” said Carl Burckhardt, VP of marketing for Kink.com. “Not only did they offer the technological backend we needed, they were very receptive to working with us as a partner, and to accommodating the specific needs of our BDSM and fetish models, many of whom were wary of going on a vanilla site.”
In addition to a more stable platform, the new KinkLive iteration will allow models to engage with fans in previously unavailable ways including phone sex, video-on-demand, cam2cam, voyeur shows and mobile.
“By bringing in Flirt4Free, we will have less downtime, a larger audience and more ways for performers to monetize their shows,” said Burckhardt. “The higher traffic should create greater overall revenue opportunities for models.”
Flirt4Free has been handling camming since 1996, and claims more than 100 million unique visitors to its chatrooms each month.
“Kink is the premier BDSM and fetish brand in the world," said Jeff Wilson, director of business development of Flirt4Free. “It was clear from our early meetings that there was a tremendous symbiosis. We provide a strong backend and a huge audience, and they bring the authenticity and brand strength. This is going to be a win for all involved.”
The KinkLive.com channel launches today.
