VANCOUVER—JuicyAds has rebuilt and streamlined its marketplace with fully accurate filtering and advanced search to help advertisers find the ideal spot.
The 'marketplace' on the JuicyAds platform is the interface to purchase flat-rate banner ad spots by time, in 7-days, 14-days, or 30-day segments, with infinite renewal terms.
The new release greatly reduces searching and browsing by advertisers, by allowing them to quickly narrow down available space. This, combined with new data metrics enables faster and more informed buying decisions by Advertisers. New properties are highlighted for easy discovery.
Filtering and Searching options include by Keyword (allowing quick search of website titles and content), Price (to show only adzones within your price range or budget), CPC, Views, Clicks, Content Rating, Website type, Niche, Adtype (If you want a specific type of size of ad, like only 300x250 or 900x250 Billboards), Device %, and Country search.
Sorting options include by newest websites, Views, Clicks, Price, CPC, and Feedback score.
Of high benefit to advertisers is the ability to search by country and websites with the highest percentage of traffic will show up first. For example, searching for "Germany" would yield the websites with the highest concentration of German impressions first.
Being able to find the ideal spot fits well with the new Favorites system, which replaces the old Watchlist system that only allowed notifications for ad spots when they were sold out. The new feature allows Advertisers to create a nearly unlimited number of lists to organize their media buying in any way they desire, for sold and unsold spots.
JuicyAds went further, by revising the advertiser dashboard as well, previously known as the "Manage My Ads" section. The significant update enables sorting by all fields including SiteID, Ad#, ZoneID, Price, Traffic, and Expiry Date (ideal for checking which ads are nearest to expiration). Each flat-rate ad spot features a quick view statistics summary with an expandable breakdown that provides detailed stats with just one click (and handy spacing between each ad section).
"We re-coded the marketplace from the ground up," said JuicyAds Jay, CEO & founder. "Transparency, efficiency and accuracy is our goal with these newest updates. There has been an enormous amount of hard work put into platform updates over the last few years to improve the client experience for both Publishers and Advertisers. However, we are also working hard to provide Advertisers with more power to make the best decisions possible instead of guessing or blindly buying traffic."
