VANCOUVER—JuicyAds has launched the second version of its time-saving Adsistant Rule Builder tool, fully redesigned to match the newly revamped platform.
In addition to saving advertisers substantial amounts of time pulling statistics, reviewing data and manually blocking and whitelisting campaigns, the JuicyAds Adsistant provides a simple English rule builder that tells you logically and exactly what the rule will do when enabled. Similarly to the initial beta version, the Adsistant tool streamlines campaign optimization by combining data from date ranges spanning from 30 to 120 days. There are no limits to how many campaigns a JuicyAds advertiser can operate at one time, and no limit to the number of rules that can be added to a campaign.
One of the new features, SimpleCPA, allows advertisers the ability to simply set a target of how much they want to pay per lead, per source, and the Adsistant will automatically test and block sources higher than the target CPA. No rule building needed, just set your dollar value to enable it. JuicyAds first automated campaign optimization with its AutoBlock tool launched in 2015. Adsistant is the second-generation version of the AutoBlock tool that used customizable rules to block unproductive sources. The legacy AutoBlock tool is still available as part of the platform's Sexy Technology suite of tools, which also includes Source Smoothing to limit volumes from sources, and the Engagement Boost tool to improve visitor engagement and conversions.
Diverging from third-party software and services, Adsistant has been released free of charge or service fees, to all advertisers. The company stated that the most important difference in the newly upgraded Adsistant is that most rules require the use of server-to-server postbacks (S2S), which is a highly popular feature at JuicyAds. The biggest benefit of using postbacks is it gives advertisers concrete, measurable data for their campaign results, vital in today's performance-driven advertising.
"We knew we were on to something when our competitors started to copy us," JuicyAds CEO and founder Juicy Jay said. "We introduced rules-based campaign optimization in 2015, three years before competitors launched similar tools. In fact, our Sexy Technology was launched in 2013, which brought automatic engagement and performance optimization to JuicyAds campaigns a decade ago."
For more information on Adsistant, visit www.Adsistant.ai.
For more information on JuicyAds, visit www.JuicyAds.com or email [email protected].
