LOS ANGELES—JuicyAds on Monday announced it has become the first adult advertising network to start accepting not just Bitcoin, but also LiteCoin and Ethereum as a deposit option for Advertisers.
Crypto-currency has been red hot in the news and markets lately as it seems the public (or at least investors) has decided that its time to get into digital currency. JuicyAds has also jumped on board.
"We believe BitCoin is in a short-term bubble, but believe in the potential long-term value of digital currency," explained Juicy Jay, founder and CEO of JuicyAds. "These top currencies provide unique opportunities for both our advertisers and our company."
The company's decision to add market leader BitCoin alongside secondary coins such as LiteCoin and Ethereum is a key factor that sets the company apart, the company said. Market and investor opinions are widely varied on BitCoin and its extreme volatility in price (some calling crypto-currencies a "scam"). BitCoin has been in the news for many years and already (sometimes for less than positive reasons) and with nearly 80% of the current "mined" already, the upside may be limited. However, secondary and lesser known currencies such as LiteCoin and Ethererum may show more potential upside and higher potential value for adopters.
"There are a lot of companies (adult and mainstream) accepting BitCoin. There are a lot of exchanges for it as well, but we are yet to see any major adult advertising companies accepting it alongside multiple other crypto-currencies," explained Jay. "We will continue to accept our other payment methods and don't expect significant disruption there anytime soon."
As an added offer, the company suggested it would accept additional crypto-currencies as well.
"If there is another currency that our clients are holding who want to use to load their JuicyAds accounts, we are open to accepting those manually as well," Jay continued.
JuicyAds stated it would start issuing payments to Publishers in cryptocurrency sometime in the future, but no timeline was provided.
