VANCOUVER—JuicyAds has launched a new tool to assist advertisers by automatically bidding for better ad placememt.
The Adsistant AutoBid tool moves an advertiser's bid up and down to maintain a specific bid position. It is most beneficial for CPC campaign advertisers who have a variety of banner images in their campaigns.
Unlike CPM bidding which is a direct fixed bid and placement, CPC campaigns on the platform optimize placement with an algorithm that takes both the advertiser's bid and banner click-through ratio (CTR) into consideration. As an effect, lower clicking banners require higher bids to get the same rotation of high CTR banners.
Included in the update is a Leaderboard "competitive view" showing top campaigns and their bids and effective rank based on the network's algorithm. To activate the feature, advertisers just need to select a target position, and a maximum bid. The campaign's bid will move up and down based on the target position, limited by the maximum bid.
However, advertisers not wanting to use the AutoBid feature still receive valuable bidding information that can be used for placing manual bids. Full details of an advertiser's current position are provided, including their bid rank and position based on the algorithm. The interface includes a "Cheat Sheet" showing bids specifically recommended for an advertiser's campaign based on the campaign's current performance. The new bidding dashboard is a dramatic improvement and expansion from the basic recommended bids information previously available.
"Advertisers perform better when they have good data and actionable information," JuicyAds CEO and founder Juicy Jay said. "This feature not only makes bidding and positioning a campaign effortless, it also gives advertisers a level of transparency that is rare amongst advertising networks."
The AutoBid tool is one of several automated tools announced by JuicyAds recently. This newest tool works similarly to the platform's Rule Builder and SimpleCPA functionality, automated tools that are set once and then the Adsistant constantly monitors and optimizes advertiser campaigns.
