LOS ANGELES—Advedro was founded in 2017 in Stockholm, Sweden, focused on native ads and push notifications for the first few years of its journey. Now in 2020 the company has launched Adopto, its own proprietary automated campaign optimizer enhanced by AI driven tools and on the cusp of making a massive move in the rapidly growing arena of intelligence-based marketing.
At the helm of this important initiative will be long-time industry luminary, and new Managing Director of Advedro, Joey Gabra. AVN sat down with Gabra via video call to discuss the new landscape for digital ads and the unique role Advedro plans to play in it.
AVN: Hello, Joey, can you tell us what exactly your role will be as Managing Director in the day-to-day operations of Advedro?
JG: Sure. For starters, I’ll be overseeing all daily operations, providing strategic guidance, ensuring that the company achieves it's financial vision, developing our mission trajectory to reach longer term goals... and I will also be handling a lot of the Biz Dev duties as well.
That sounds like a very tall order with things changing as often as they do in the field of digital advertising.
That's true, and it’s exactly the sort of challenge I enjoy most. Advedro is a nimble company that can make moves quickly, but is also a stable platform with years of operational experience already. That's a rare combination of qualities and I’m confident I can harness all of it to serve our clients even more effectively.
You do have past experience with Artificial Intelligence and Machine Learning systems from your time with Proxy Pony and the other brands you have helped to build, does that translate over to what you’ll be doing with Advedro?
Advedro uses a combination of super advanced Artificial Intelligence and Machine Learning tools to ensure advertisers achieve maximum performance potential. All of our traffic solutions are AI-driven with an outstanding proven track record. I've been with the company for about two weeks and I am blown away every day when I see what our platforms can do for our customers’ traffic... it's amazing and super trippy.
Adopto is a pretty well known machine-learning platform at this point; can you tell us about some of the other technologies Advedro leverages for clients?
Yes, Adopto is a machine-learning tool, but our platform incorporates the data intelligence from it in so many ways beyond just optimizing ad placements for maximum ROI. We also use the data to fortify our Fraud Shield apparatus, which blocks traffic fraud with live intelligence derived from the global programmatic network to ensure real humans see your ads the way they are meant to be seen.
Does it go beyond fraud prevention?
Definitely! We provide Dynamic Creatives to save time and resources for our Advertisers, a world-class Tracker so no expensive third-party trackers are needed and you can keep all your campaigns in one place, and my personal favorite feature are the upcoming Live With Joey Webinars that will be unlike anything else out there as of yet.
What do you intend to cover with the "Live With Joey Webinars?"
At this point in my career, with the experience I have from many years in this sector, sharing what I’ve learned, introducing contacts I have amassed and providing insights based on aggregated data will give our clients a clear competitive advantage. I will be hosting a twice-monthly webinar with the goal of educating the digital media, traffic, and affiliate communities on a number of relevant and important topics.
Each episode will have a special guest industry leader, influencer, or expert relevant to your ROI. The objective here is not really to promote Advedro directly; it's more about making us a reliable and credible resource for useful information. Of course it will indirectly promote our brand, but it wont be so in your face and will lead to you earning more as a result of participating in it. After all that’s what all good marketing is about. Getting the right information to the right person at the right time… and that’s what Advedro does best.
Making a career change is always exciting, but with so many ad platforms on the market these days, what makes you so sure Advedro was the right move to make?
I wanted to be a part of a company that is essentially "future-proofing" themselves...they are working on things and creating strategies with the next five years in mind, not just focusing on the next five days or five months from now. Everyone who knows me understands that I have a personal interest in helping to shape the way things evolve, rather than passively riding the wave the way some companies prefer to do… and Advedro shares my sense of adventure. I guess that's the best way to put it. I’m not just planning to make our clients more money now, I’m planning to provide new ways of making money that will propel their profits higher and higher far into the future. It’s the right fit at the right time, and I’m very optimistic about what we can do for the industry together.
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Advertisers and Publishers can learn more about Advedro easily by checking out their website, advedro.com, today. The site gives a lot of detail about the products and platform offered as well as some performance indicators and plenty of other useful information. Of course, now you can also simply reach out to Joey ([email protected]) and contact him directly since he has his finger on the pulse of one of the most robust AI platforms aimed at improving Advertiser and Publisher ROI… and he’s clearly willing to share what he knows in ways that are destined to enhance your own ad spend on an ongoing basis.
