LOS ANGELES — After a 10-month rebuild of the entire platform, the new owners of IsMyGirl.com on Thursday announced the launch of IMG 2.0, with an expansion that provides traffic for partner brands and many other new features.
“We’re so excited about the launch of IMG 2.0,” said Marissa Davis, head of digital marketing for IsMyGirl.com. "A lot of work has gone into growing the platform, expanding its reach and providing the sort of reliable forward-thinking management that traffic providers expect from a top tier B2C platform. Now that we have everything in place, we are determined to earn more for traffic partners and content creators than ever before.”
“Star power definitely helps,” added Davis. “When Evan [Seinfeld] was running IsMyGirl by himself he put together a strong lineup of content creators and did an amazing job launching the platform. Our focus is growing that audience and maximizing the earning potential of everyone we are working with to provide consumers with the best experience available anywhere online.
"The entire IsMyGirl team is hyper-focused on making sure our top influencers and up and coming content creators get seen by an even broader audience of adoring fans with all the support they need to succeed. Working with independent content creators, studios and traffic sources is what we do best. That’s why the results since IMG 2.0 soft launched a few weeks ago have been exceptional already."
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