PILSEN, Czech Republic—The city best known as the home of Pilsner Urquell beer again proved to be an excellent party spot when InterMax Group hosted and sponsored its 12th anniversary “War and Race” industry party on September 17 and 18.
As has become a tradition, the attendees of the European Summit in Prague were able to take a shuttle to Pilsen on September 17 for two days full of hospitality and leisure activities. The metropole of Pilsner beer was yet again able to welcome a diverse lineup of online professionals from all around the world.
The program started on Friday afternoon with an opportunity to visit the world-famous Pilsner Urquell brewery and to learn firsthand how to properly tap beer, including a thorough tasting. For those preferring to test their combat skills, a paintball session was available.
The evening program continued with a sponsored dinner in a medieval restaurant with a trademark menu and a wealth of local beer. A surprise came in the form of an elite magician who put on a show that had even the most skeptical in the dark about what they had witnessed. After leaving the dinner venue, a sponsored bar in a nightclub was arranged to satisfy those for whom the night was still young.
Monday’s program was dedicated to the ever more popular carting tournament. The local carting arena turned into an epitome of hospitality with a barbecue station and sponsored bar. While the cart racing was in full swing, the rest of the attendees took the opportunity to chat with their old and new friends.
The organizers were eventually also able to decorate the cart racing champion: former imaXcash employee turned affiliate Tomas, representing the locals. Monday’s late afternoon shuttle back to Prague concluded the party’s official program.
This year’s War and Race is the 12th consecutive annual party weekend organized and sponsored by InterMaxGroup. An expert force in monetizing online dating traffic, InterMaxGroup is now present in 21 countries, including the German-speaking markets and many under-monetized Central and Eastern European markets.
The event marked the most successful year for the company yet, with more than 13 million new registered users across the portfolio of its state-of-the-art online dating sites, available for promotion through the company’s affiliate sponsor program, imaXcash.
The organizers are already looking forward to making it 13 next year.
