LOS ANGELES—Veteran marketing executive Holly Ruprecht has joined Playboy Enterprises Inc. as Senior Manager, Affiliate Marketing.
In her new role, Ruprecht will drive subscriptions to Playboy Plus and Playboy.tv and via new partnerships.
The Boston native arrives at Playboy after almost three-and-a-half years as senior manager of business development for Hustler, where she oversaw the growth of the LFP Internet Group. While at Hustler she also forged new partnerships for LFP’s affiliate program among other projects.
“Leaving Hustler was a tough decision, but Playboy’s vision and direction as it builds out its online properties is exciting and something I wanted to be a part of,” Ruprecht said.
A popular figure within the business, Ruprecht said she is eager to take on a pivotal role with Playboy as it pursues several new digital initiatives in 2019.
Ruprecht will be based in Playboy’s Los Angeles headquarters.
