TORONTO—Grand Slam Media is spreading the word today about the benefits the company is seeing since it joined forces with TrafficPartner.com. An extensive launch of members’ area traffic options is set to start this fall.
“We have hundreds of members’ area traffic sites in our portfolio already,” said Luke Hazlewood, CEO of Grand Slam Media. “With TrafficPartner.com’s partnership, we’re looking to add even more sites, primarily extending the focus on dating and cam. This will grow our already deep portfolio with millions of high-quality page views in a virtually untapped market.”
The companies had announced the intention to join forces just four months ago and seemed certain to be implementing new technology soon, bringing members’ area traffic to Europe in a broad fashion eventually.
“These websites by TrafficPartner.com will be added throughout September and into mid to late October, unleashing millions of daily ad impressions to media buyers,“ Hazlewood continued. “We’ve done our research, carried out significant testing, and have seen very strong preliminary performance with never-before-seen CTRs underlining the amazing potential. This is going to open doors in the European market as dating, cams and even supplement brands realize the potential these new users provide. We’re in contact with trusted media buyers and discussing data daily. If you want to get in on the ground floor you need to contact us immediately based on the feedback we’ve been getting.”
Earlier this year, both companies had shared information that offered insights on increased revenue figures, coming from extensive A/B/C tests for members’ area traffic, which seemed very lucrative, sporting an average upside at 30.5 percent statistically. The details had also outlined little to no decrease in subscriptions or coin earnings with only minor drops of minus two to seven percent. TrafficPartner.com’s websites, analyzed in the aforementioned A/B/C tests, saw a slight reduction in chargebacks as a positive side effect. “We have seen these positive trends before, but it was exciting to see these effects validated yet again,” Hazlewood said. “You’re not hurting your own products, especially since you’ll be working with seasoned veterans who’ve mastered this model in the North American market, and you’re opening up a brand-new revenue stream with fewer chargebacks.”
Grand Slam Media has millions of daily ad impressions in the English-speaking market. “Naturally, we’re covering North America already,” Hazlewood said. “Therefore, our first focus here is to expand on DACH (Germany, Austria and Switzerland) and the Nordics, while the regions are not overly saturated yet.”
Meanwhile, the opportunities within the portfolio are astonishing. “Customers will be able to buy traffic tailored specifically to their liking,” Hazlewood explained. “They can do this either by directly purchasing it from the Grand Slam Media sales team, or bidding on the traffic in Adnium’s open marketplace. Whichever route you choose, these two approaches are a win-win for everyone and we’re happy to offer the variety and diversity to our customers.”
While there’s no exact time frame yet, Grand Slam Media will continue to share new and updated information via its public relations and social media platforms. “Besides the traditional press release, we’re also beginning to revitalize our social media channels to reach more customers and interested parties, and to also keep everyone updated on the latest developments,” Hazlewood said. “It’s very exciting to see this partnership with TrafficPartner.com materializing; working with companies with members’ area traffic is a more profitable situation now, and for the long run.”
For additional information, email Grand Slam Media at [email protected].
