BARCELONA—Online ad placement company ExoClick has introduced a set of new minimum bid prices across all ad formats and tiers for both desktop and mobile in US dollars and Euros.
The following minimum bid prices are now in effect:
Video formats In-stream and Slider:
Tier 1 : 0.1 CPM / 0.01 CPC
Tier 2: 0.05 CPM / 0.01 CPC
Tier 3: 0.01 CPM / 0.01 CPC
Native - Banner - Instant Message:
Tier 1: 0.01 CPM / 0.01 CPC
Tier 2: 0.005 CPM / 0.005 CPC
Tier 3: 0.001 CPM / 0.001 CPC
Popunder
Tier 1: 0.5 CPM
Tier 2: 0.3 CPM
Tier 3: 0.1 CPM
Fullpage Interstitial
Tier 1: 0.5 CPM / 0.05 CPC
Tier 2: 0.3 CPM / 0.03 CPC
Tier 3: 0.1 CPM / 0.01 CPC
Note: The minimum prices are not available for Members Area ad zones.
ExoClick’s Sales and Ad Operations Director Evan Zirdelis explained, “These new low bid prices will run from now on across ExoClick’s network. They are a great opportunity for advertisers to experiment and test out campaigns, ensuring a wide range of data is collected for campaign optimization. Running new low bidding RON campaigns will help advertisers discover new ad zones to target. Additionally, advertisers should set up new campaigns with the ExoClick Bidder which will adjust each ad zone according to the CPA goal they set. Our new low bid prices are the perfect way to launch campaigns with minimum risk.”
