BARCELONA, Spain—Online advertising company ExoClick has announced the launch of a brand new ad format: the Video Slider.
The Video Slider is similar to the Instant Message format and displays a video instead of just an image. Once a website’s page has loaded, the end user will see the ad slide in from the bottom right of the screen. Below the video, as it plays, is a yellow progress bar and the end user can turn the sound on or off. This setting can be set by the publisher, but the default setting, to make the ad format compliant, is "sound off." If the end user goes to another tab, the video will pause and play again once the user returns to the page. The entire video is clickable, sending the end user to the advertiser’s landing page.
The end user can close the ad via a close button on the top right hand side of the ad. Once closed by the end user or after the end user has watched the entire video, the ad slides out from the bottom right of the screen and disappears.
ExoClick’s Sales and Ad Operations Director Evangelos Ziridelis commented, “The Video Slider is the perfect solution for publishers of photo-only websites who want to monetize their content with video ads, or for publishers who want to place video ads on a page that does not display video content. ExoClick guarantees 100% fill rate for the video slider. For advertisers, this ad format is compelling for the end user because the ad slides in to catch their eye. Advertisers should ensure that the content the video ad is showing matches the niche of the website they are targeting to obtain a higher CTR.”
The Video Slider is fully responsive and works on all browsers. It is available on CPM, CPV and CPC.
