BARCELONA—ExoClick on Wednesday announced it has launched the native advertising format on its leading ad-network platform. Native advertising is a commonly used ad format in the mainstream industry and because the ad appears just like the editorial content of the publisher's site. It has a much higher click-through rate compared to standard banner advertising. According to mediapost.com consumers interact with native ads 20- to 60-percent more than they do with standard banner ads.
ExoClick's native ad format is a widget that publishers can easily incorporate into their ad zones. The widget allows images 300 x 300 and a short text. There are various blocks of native ad zones within the widget and they are displayed as row(s) x image(s), the format allows 1x1, 1x2, 1x3, 2x1, 2x2, 2x3, 3x1, 3x2, 3x3, 4x1, 4x2, 4x3, 5x1, 5x2, 5x3, 6x1, 6x2 and 6x3. The widget is fully responsive so it works across all devices: desktop, mobile and tablet and automatically resizes images to fit nicely with the design of each site. Publishers can fully customise the widget to copy the look and feel of the editorial content on their site. Customizable features include font type, size, color, bold and underline, background color, image border size, border color, etc.
ExoClick's native advertising allows publishers to generate revenues with non-disruptive advertising spots that are geared specifically for their audience. This gives an improved user experience and unlocks previously untapped demand for an increased fill rate; additionally native ads are not subject to ad blocking. Advertisers can create meaningful engagement by delivering the right message to the right audience while achieving a higher CTR, the company said.
Benjamin Fonzé, ExoClick's founder and CEO, remarked, "Native advertising provides a valuable transition from a site's regular content to premium advertising spots, which offers much less user resistance compared to a traditional banner ad. After the user clicks on a native ad the key to driving conversions depends on how the advertiser creates their landing page, for example, use the page as a tool to educate the consumer about your product or service, provide customer testimonials, if it is a live cam product try interviews with some of the models. By making the landing page more lifestyle orientated you will increase your conversions because you are engaging the consumer."
For further information about ExoClick's native advertising format please speak to your ExoClick account manager, or email [email protected].
