BARCELONA— ExoClick on Monday announced it has launched Email Clicks as an ad format. Previously available only on flat deals, advertisers can now directly bid for Email Clicks on ExoClick’s self-service platform.
To purchase Email Clicks advertisers can select the format from the drop down menu under General Targeting > Ad Format. The format is available to bid on as CPC; additionally advertisers can use the new ExoClick Bidder in order to automatically optimize their bidding prices. Currently this format is available for ExoClick’s exclusive dating traffic.
Once an Email Click is won, an email is sent to the end user which contains a call to action. The call to action is the advertiser’s link that directs the user to the advertiser’s landing page or sign up form. It is recommended that advertisers carry out A/B testing between a landing page, pre-landing page and signup page, to see which converts the best.
By default advertisers cannot get a user’s email, however there are parameters within the url that allow advertisers to use that information to auto-fill a signup form to increase their offer’s signup rate.
Kelan Stone, ExoClick’s head of members area business, commented, “This is premium quality dating traffic where users have signed up to one or more of Traffic Mansion’s global network of dating sites. Soon other sources will be added and we offer 80% English speaking GEOs and 20% for the rest of the world. Now advertisers can tap into this high converting CPC traffic and target the dating market with their offers and generate new leads.”