BARCELONA—ExoClick is launching a new service which it calls "Client Days," an initiative that gives non-account-managed advertiser and publisher clients an opportunity to obtain some expert advice via a 45-minute Skype call with an ExoClick Account Manager.
The first Client Days will be held the second and third week of November and will focus on video advertising. Because video is a very different style of ad format compared to display ads, many advertisers have problems in setting up in-stream video and video slider test campaigns and then optimizing those campaigns to generate higher conversions. Equally, publishers have problems optimizing their in-stream video and video slider ad zones to not only increase their CPM values but also significantly boost their revenues.
Evan Zirdelis, ExoClick’s sales and ad operations director explained, “We want all our clients to be able to increase their earnings using ExoClick’s platform. There are a large range of tools available to help with optimization and many tips and creative processes that can be a major contributing factor to significant improvements in ROI. Whether you are an advertiser with underperforming video campaigns or you have just started video advertising for the very first time, Client Days can help you. If you are a publisher who has underperforming video ad zones, expert advice from our Publisher Account Managers can give you great optimization techniques to experiment with.”
Client Days are on a first-come, first-served basis and are limited to 10 non-account managed advertiser clients and 10 non-account managed publisher accounts. Languages available for advertiser account managers are: English, Spanish, French and German. Languages available for publisher account managers are: English, Spanish, Russian.
To ask for a business-focused Client Day Skype call, contact the Client Care team with the subject: Client Days Video Advertising and the account's name.
Clients should also include:
• Advertisers: a list of video campaign IDs you need help with.
• Publishers: a list of ad zone IDs you require advice for.
• Also please include a maximum of five specific questions related to your campaigns/ad zones so that our experts can investigate before your Skype call.
Each entrant will be advised if they succeeded in getting a Skype call and a time slot for the call will be arranged. ExoClick will also advise clients that missed out on the Skype call and keep their details on file for future Client Days.
