LOS ANGELES—Adult virtual reality technology company PVR brings performer and VR entrpreneur Ela Darling aboard as its Chief Marketing Officer.
Darling will lead the company's marketing efforts through media outreach, product marketing and studio partnership outreach.
Darling has been a pioneer in adult VR, working as one of the very first VR cam girls on VRTube.xxx, a VR live webcam platform she co-created in 2015, as well as spearheading the lauch of CAM4VR in 2016. She has also given talks about VR porn at conferences around the world, including a 2016 TEDx talk.
"I'm thrilled to join the PVR team as CMO," Darling said. "Virtual reality porn is a quickly growing industry and the PVR Iris headset is the clear next step for elevating that experience. It's a beautiful piece of technology that combines form, aesthetics and incredible hardware. As soon as I tried it out, I knew I not only wanted to own the Iris, I also wanted to join the PVR team. It's the perfect device for watching adult VR content. I'm looking forward to the next steps PVR plans to take to continue to revolutionize the field of VR porn."
Darling has begun directing a short commercial spot for the PVR Iris headset and reaching out to VR content producers.
Commented PVR spokesperson Sergey Voronov, "Words can't describe our excitement about Ela's joining us. We have been working on virtual reality technology for years wanting to change the whole industry and optimize user experience. With Ela now a part of our team, I'm sure we can push forward most of our plans and bring the VR adult industry into a new era."
PVR emerged earlier this year with an Indiegogo campaign for its Iris headset, and has since secured content deals with some of the leading adult VR studios in the marketplace. It is the exclusive VR streaming sponsor of the upcoming Pornhub Awards. For more information, visit pvr.fun.
