2.0 Launches

VAN NUYS, Calif.—In announcing the launch of the 2.0 version of its flagship website, promises “a new level of content depth, interactivity and the friendliest user experience the adult industry has yet to witness.”

The overhauled website will provide fans with more DVD and niche content than was previously available, plus additional content developed specifically for the web from behind-the-scenes footage of movies, photo shoots and appearances by the girls. Users can also communicate with Digital Playground contract stars like Jesse Jane and Riley Steele, and iPhone owners will find four times the prior content—including movies, photo galleries, behind-the-scenes and exclusive clips—on the app-like optimized site.

All movies on the site stream in true high-definition—ideal for enjoying features like Babysitters and the Island Fever series—and V2.0 also offers users the opportunity to experience “Virtual Sex 360,” the industry’s first 360-degree hardcore, adult immersion video experience. “Every angle in the room is available at only the move of a cursor, as though the user is in the middle of a full-blown orgy,” the company release claims.

" 2.0 is a superior platform for the consumer not just in comparison to adult pay sites but relative to entertainment sites on the whole," VP of New Media Farley Cahen told AVN. "We spent a lot of time planning our infrastructure in an effort to deliver the best user experience possible, and the feedback from our users and affiliates is a testament to our success. We look forward to rolling out a number of new sites that will reflect this vision and our ongoing dedication to exclusive, high-quality content."

Indeed, the website has already garnered a number of positive comments from industry professionals and others.

“Digital Playground has put together a pretty hot product,” Editor Lux Alptraum said. “Not that we're surprised. Digital Playground is known for its top-notch, high quality content—and the website provides a whole lot of it. Members are able to easily get access to exactly the porn they want. Expect to spend many, many hours lustfully enjoying Digital Playground's delicious website—time very well spent.”

“The site looks great,” said Yuval, Director of Business Development for and “Digital Playground is indeed on the cutting edge of utilizing new technologies in the adult world, and the same can be said as far as its first-class design. This is a whole new level and I'm sure it will blow users away, as it's far more advanced and interactive.”

For Digital Playground founder Joone, the “new” site is a crucial manifestation of the company’s innovative attitude. “To succeed in our technology-driven, interconnected world, it is imperative that we continue to utilize foresight to predict what consumers want and need before they are even aware of it. 2.0 has been rebuilt from the inside with the future of technology in mind.”

International mainstream media has long noted Digital Playground's technological success over the years. writes, “Digital Playground pioneered the interactive format.” Fox News says, “An innovator for bringing porn to personal computers.” The New York Times adds that Digital Playground is “gazing toward even newer horizons.”

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