QUEBEC CITY—CrakRevenue announced Tuesday that it has appointed Maxime Bergeron as its new CEO.
Bergeron started with the company as an affiliate manager in January 2015. In his new role as CEO, he aims to strengthen CrakRevenue’s position worldwide and nurture new and existing partnerships with advertisers. He also plans to introduce new affiliate programs and AI-powered advertising solutions to help affiliate marketers achieve maximum results.
“As a new CEO and father, I live by this quote from James Clear: ‘If you can get one percent better each day for one year, you’ll end up 37 times better by the time you’re done.' This is exactly what we’ve achieved so far and what I aim to keep doing with the whole CrakRevenue team,” Bergeron said.
He added that many surprises are coming in 2024, which should enhance the CrakRevenue affiliate experience and the services offered to advertisers by making them more data-driven and rewarding.
“Passing the CEO role of CrakRevenue to Maxime Bergeron fills me with immense pride and confidence in the future of our company," CrakRevenue founder Nick Chrétien commented. "As I transition to the role of Chairman while retaining majority ownership, I look forward to supporting Maxime and the entire team as we continue to innovate and grow.”
To contact Bergeron, click here.
