LOS ANGELES—A new app called CamStarPlus designed to help webcam models improve their productivity and performance is launching soon.
J.M. Data, LLC plans to unveil the first-of-its-kind CamStarPlus app for iPhone, Android and desktop in May following a beta-testing period that will begin April 15.
“The webcam industry lacks performance productivity tools,” said Megan Magnet, director of operations at J.M. Data, which is headquartered in Charlotte, N.C. “CamStarPlus will greatly improve any webcam performer’s earnings and efficiency. CamStarPlus is the industry’s most advanced training and productivity software available on the market today.”
The app offers a suite of tools created to give cam models complete command of their business. Those tools include a fan management database, content creating and mass distribution capability, content editing and social media management. CamStarPlus also will enable bulk email campaigns, scheduling and tracking mechanisms for chat-time, revenue goals and market data to guide pricing.
“We’ve taken these practices and standardized them, put in sales processes and applied them to the camming industry,” Magnet told AVN. “After measuring the results we’ve put together quite a team of forward-thinking individuals to create this app.”
CamStarPlus incorporates tools and training advice from more than 15 years of combined webcam hosting experience. The creators experimented with the app by working closely with several top-earning models—such as Playboy Cybergirl Morgan Reese—during the development process.
Magnet said one of the centerpieces of the app would be the cam performer forum community to seek peer advice, in addition to a “tips and tricks” video vault and a 24-hour support center.
“We’ll have a forum and as far as the forum goes, any model who is signed up with CamStarPlus who purchases the app will be able to contribute to the community forum,” Magnet continued. “They can talk music, outfits, social media, etc. We'll also release training videos every week to the models that are mostly about business tactics.”
The company said new models entering the webcam industry are reducing their startup time by up to “80 percent” so far based on their testing.
“Models can create social media campaigns and tailor customer experiences,” Magnet added. “The more models are engaging, the more their revenue is going to increase.”
She said the first 100 models that sign up April 15 will get to try the app for free during the beta test as long as they review the product and give their feedback.
The go-to gal at J.M. Data brings 15 years experience in the hospitality industry to her multifaceted role with CamStarPlus.
“I don’t have any webcam modeling experience,” Magnet said. “Charlotte is a ‘big small-town.’ I’m very well known in this city and got hired to help market, to design the studio as well as hire models. I got super involved and fell in love with the process. I learned more working for this company directly under the owner than managing a million-dollar nightclub.”
J.M. Data turned its attention to the webcam industry after more than a decade of providing productivity solutions and sales consulting to Fortune 100 companies. Founder John McQueen said his background in the automotive and real estate hospitality industries, coupled with his knowledge in sales processes and procedure, has helped “turn clicks into talking clients.”
“We’re trying to fill that void because there is not any standard operating procedure for this,” McQueen told AVN. “Some are doing it well but it’s a very small percentage. You want to separate yourself as an entertainer so the market can find you. That’s what you have to do to retain and build users.”
McQueen did his homework working in cam studios for the past seven years.
“I just really kind of threw myself at this,” he admitted. “As we started to implement standard operating procedure and points of measurement we found there are many variables that you can’t control.”
The solution, McQueen said, was to begin working with models in a studio environment; he set up in a gentlemen's club in Charlotte and another one in Charleston.
“We used those as more of a beta to feed us information,” he said. “We set some high standards for those studios as far as the training and our processes. We would teach them to acknowledge and redirect requests. We’re really playing with sales techniques to a degree.”
On the 15th, McQueen said CamStarPlus will take its next major step toward public launch.
“We’re going to really weigh it down and give it a pressure test and then going to retail and give it an official launch.”
Magnet said the CamStarPlus blog would be posting teaser videos before the beta testing goes live “to just kind of give an overview of what we’re about.”
To keep up with the app, follow @mycamstarplus on Twitter. A companion site, MyCamStarPlus.com, will go live simultaneously when the app is available.
