LOS ANGELES—Adult production studio Brazzers partnered with brainwave research firm Brainsights to gather information on the sexual propensities of the adult mind that it used to create what it's touting as the "ultimate" porn scene, Pornisity.
Starring Elsa Jean, Monique Alexander and Johnny Sins, Pornisity makes its debut on Brazzers.com September 1. Dubbing this form of adult entertainment "Subconscious-Intelligent Porn (SIP)," a Brazzers announcement said the scene "incorporates the elements of porn scenes that attract the most attention, cause the most emotional connection, and are best retained in the viewers' memory according to the study." It also noted that "the information gleaned from the research varied greatly from the preferences voiced by the participants."
The study, captured in a documentary now available on Brazzers' Trendzz YouTube channel, used 100 participants in New York City aged 18-29, who all completed introductory and exit surveys, as well as submitted to a 45-minute brain scan session where they viewed a variety of Brazzers clips. The study produced a total of 75 hours of brainwave data that was transcoded and analyzed by researchers at Brainsights.
"Talking about one's sexuality, sexual fantasies and sexual preferences can be hard—we may not be consciously aware of these preferences and their underlying drivers, much less have the vocabulary and social courage to articulate them," Brainsights co-founder and CEO Kevin Keane explained. "That's what makes this study so clever and innovative: It uses neuroscience data to quantify these preferences—with often surprising results—and provides a richer understanding of what turns them on."
Added Brazzers senior product director Mario Nardstein, "Wanting to do more with our adult entertainment, we broke down the vieweing experience of the biggest porn-viewing demographic according to our analytics, and zeroed in on the mental and physical stimulation element. By focusing on the psychological, we are better able to stimulate the physical. With Pornisity, we have created porn that stimulates viewers on a deeper level than they might even be aware of. What suprised us the most from the study, however, was how the brainwaves told a vastly different story when compared to what participants explicitly told us they preferred in their porn."
Results of the study, including top-performing and underperforming positions, breast type preferences, most engaging parts of a scene and more—as well as the documentary about the study and a SFW trailer for Pornisity—can be found here.
