LOS ANGELES — Jewelz Blu was hoping for a little encouragement last winter when she told colleagues she planned to start her own website. Instead, all she heard was negativity.
It’ll be too time consuming.
How are you going to find advertising?
The costs are too high.
Stick to OnlyFans—performer sites are never successful.
Rather than let the comments frustrate her, Blu used them as fuel.
“The more people tried to discourage me, the more determined I became,” Blu told AVN. “I’m a very ambitious person. Anything I’ve set my mind to do in porn, I’ve been able to accomplish.”
That trend continues today with the unveiling of BluDreamsXXX.com, a beautiful, crisp new website nearly a year in the making. Designed by Elevated X—the same company that produced ReidMyLips.com for Riley Reid—the site features scores of original content from Blu that isn’t available anywhere else.
“I’m a little nervous—but I’m also excited,” Blu said. “This has been one of my biggest goals since joining the industry. It feels good to see it come to fruition.”
Blu spent the spring and summer creating more than 20 scenes in anticipation of today’s launch. All of them—along with some breathtaking photosets—are on the site now, and Blu said she hopes to add at least one new piece of content each week.
While the site will be a virtual heaven for Blu diehards, it should also pique the interest of casual porn fans, too. Especially ones craving something a little different.
While Blu has proven she can flourish in most any genre of adult, her passion is artistic porn. Creative storylines, elaborate costumes and sets, erotic aesthetics and sensual sex … Blu is at her best when she’s in her element, and that’s definitely the case with the scenes on her site, all of which she scripted and self-produced.
“I wanted to showcase my soul as a creator,” Blu said. “Porn is art, and I love creating visual art. Not all of porn has to be super artistic, but for me, that’s what makes it fun. A lot of art has sexual undertones. It’s liberating to be able to express that through visual media.”
Blu described her site as a “passion project.”
“People always ask me what I like to do in my free time,” she said. “Creating content literally fuels me. If I want to refresh my mind, I’ll focus on projects that aren’t even necessarily porn related. I’ll do big cosplay productions just for fun, just for the vibes.”
Blu said being “artsy” runs in her family. Her dad was a band director who was also skilled at wood and acid etchings. Blu has a passion for music, fashion, photography, modeling and painting. She’s also an accomplished fire dancer, a skill she discussed in an in-depth article for AVN Magazine in 2020.
“Fire dancing and attending raves opened me up to so many possibilities,” she said. “I learned how to be comfortable with my body. It led me to where I am today.”
Solo scenes account for the majority of the content on Blu’s site, but they are far from the run-of-the-mill masturbation videos you’ll find on your favorite porn channel. From the sex toys to the bed sheets to the lighting, Blu put extra love and care into each scene to make it feel special. She said her favorite is entitled “Neon Demon.”
“It’s all black light, with a neon black light dildo,” she said. “It’s very trippy. Watching the scene makes you feel like you’re on an acid trip. It’s definitely out of the box.
“Another video I did has a really cool set design. I call it ‘Afroteasiac.’ It has Marie Antoinette vibes. The decor is centered around that time, with a beautiful backdrop and scenery. I pour myself tea and the tea arouses me, and then I go into solo masturbation.”
Blu also collaborated on a handful of scenes with her close friend and fellow performer Adria Rae, who has dabbled in directing and earned an AVN nomination last year for a featurette she developed for Deeper.
Blu said her favorite scene with Rae is a Valentine’s Day-themed scene entitled “Aphrodite’s Love Potion.”
“We came up with the concept and did the set design at her house,” Blu said. “It’s very romantic. There’s a beautiful, artsy tease in the beginning, and then we exchange love potion and get to the sex. It’s very sensual.”
A handful of the scenes on BluDreamsXXX are ones Blu carried over from her OnlyFans page. But her plan moving forward is to create exclusive content for each site.
Whatever the case, Blu’s new site is arguably the crown jewel among a list of accomplishments that seems to expand every week. Barely two years into her career, Blu has shot approximately 150 studio scenes and worked for nearly every major company in the industry. She was nominated for seven AVN Awards—including Best New Starlet—in 2021.
“Honestly my mind is a little blown sometimes,” Blu said. “It’s crazy when all of the things you’ve been working toward and manifesting start coming to fruition. Sometimes I’m in disbelief. I’m like, ‘Wow, this is really happening. I did that.’”
And much like her website, Blu’s achievements flew in the face of the naysayers who predicted she’d never have success in porn.
“I was told I would have to change my hair color to be successful,” Blu said. “But when I got Ryan (Kona) as my agent, he was like, ‘No, you don’t have to change anything. People already love you. They already want to shoot you.’ It just goes to show that you can pave your own path. I stayed true to myself.
“And now it’s paying off.”
