Bellesa Launches V-Day Charity Campaign 'Come for a Cause'

MONTREAL—Fledgling female-focused adult site gets in the Valentine's spirit with a charitable campaign dubbed "Come for a Cause" that will donate $1 to Planned Parenthood for every hour spent watching video or reading erotica on the site this V-Day.

"Whether you're coupled up or single this February 14th, we went to help you celebrate love, sex, and Bellesa's one year anniversary by giving back ... by getting off," the campaign announcement states.

"We believe women should be empowered to celebrate their sexuality—and the choices that come with that," the announcement continues. "Access to health care is crucial, and Planned Parenthood supports women, men, and young people by providing sexual health services and education."

Added Bellesa founder and CEO Michelle Shnaidman, "Bellesa's mission is female empowerment—and that begins with having agency over our bodies. Planned Parenthood empowers women to make independent decisions about their sexual and reproductive lives. There's so much power in that."

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