AVN Awards Red Carpet Twitter Coverage Breaks New Ground

LAS VEGAS—AVN Media Network and PornStarTweet.com joined forces on Saturday, January 21 to provide live photo coverage of the 2012 AVN Awards from the Hard Rock Hotel & Casino in Las Vegas. The two companies processed and tweeted more than 800 photos seconds after the biggest stars in adult entertainment were photographed—which resulted in 35 million Twitter impressions (as measured by SproutSocial.com) from the photos and more than 4.5 million interactions (retweets, clicks or favorited) over the next 48 hours.

Using a Facial Recognition API provided by Face.com, development partner Joe Cabe (aka Webmaster Joe,  @webmasterjoe) and PornStarTweet.com created the application which processed more than 1,500 raw photos shot by adult industry veteran photographer Rick Garcia (@industrybyrick) during the two-and-a-half-hour AVN Awards Red Carpet, while industry vet Gerald Saunders (@GeraldSaunders) assisted in confirmation of photos and training the application prior to and during the event.

“After nearly three years of focused attention on social media in the adult industry, we are constantly surprised and amazed by the things we achieve when bleeding the edge,” said Pete Housley (@petehousley), CEO of PornStarTweet. “This was truly the first time we’ve been able to interactively and nearly instantaneously process this quantity of photos. The code written by Webmaster Joe using the Face.com API produced results that were simply amazing!”

Housley added, “Special thanks to Gerald Saunders and Rick Garcia, who are definitely the subject matter experts here; the ‘Twitter Correspondents’ who kept things lively—Tia Cyrus (@tia_cyrus), BiBi Jones (@xxxbibijones) and Chanel Preston (@chanelpreston)—and to Adella Curry from Fine Ass Marketing, Dominic from EMM Report and of course AVN. The results here were simply amazing—this is only the beginning for this technology.”

The core technology being developed by PornStarTweet and Webmaster Joe will soon be available to adult industry photographers at no cost, which will produce XML feeds and tagged galleries integrated with social media. An unnamed consumer facing product, based on the technology, will be available in Q2 2012.

“The goal of this project was to address an ongoing identity issue for photographers and media outlets alike in the adult industry”, said Webmaster Joe. “We plan on offering the product and data capabilities to photographers and media outlets shortly to be able to bulk process and tag images. A previously tedious process should become simpler and more accurate: Getting the images from events to stars and fans more quickly than ever before.”

Media can contact Housley at (702) 860-2470 or [email protected]

Pictured, left to right: Tia Cyrus, Chanel Preston and BiBi Jones; photos by Glenn/EMMReport.com.