CHARLOTTE, N.C.— Align Broadcasting, a transactional TV company formed in 2013 by a group of industry veterans, has tapped Brett Lobdell to serve as vice president of programming.
Lobdell’s path to the VP slot began a little over a year ago when he was hired by Align Broadcasting as programming director, handling schedules and content acquisitions. According to an Align company release, “Almost immediately and with minimal direction the changes began.”
Lobdell has been around the business for quite a while, beginning his programming career at New Frontier Media and later LFP as director of programming. The company stated, “Brett saw channels and efficiencies, trends and relationships within the business enabling him to cut his own path forward by creating tactics which have since been copied by competitors. Eventually these ideas became regarded as industry standards. Brett’s fresh thinking and critical eye for content have increased Align performance significantly.”
“It’s been great to be a part of Align and to work with our team of industry veterans,” said Lobdell. “I’m looking forward to achieving our business goals and bringing the best adult programming to VOD.”
“Brett was a natural choice. He has a unique awareness of content trends and audience purchasing triggers,” added Jeff Kreger, president of Align. “Whether it’s transactional or subscription video on demand, Align’s new VP of programming will help lead this small and relatively young organization as we meet much larger business opportunities.”
