LOS ANGELES — After more than a decade as President and CEO of 7Veils, Lauren MacEwen is elevating the team and moving on to a different venture as a horse ranch owner and breeder.
Alex Lecomte will now become the full-time CEO of 7Veils and will continue its mission to develop and deploy the kind of strategies capable of improving the rank and retention of client brands that continue to seek direct access to a growing market share of consumers across the even more disparate list of social media services in use by today’s customers.
“Launching and building 7Veils from scratch into a company that earned the respect of so many in the industry has been one of the great joys of my life," MacEwen said. “More than that, getting to know so many wonderful people in this industry and building friendships that will always endure has made my journey from the very first time I showed up to a conference knowing no one, until my last day at 7Veils, more fulfilling than I would ever have imagined. I’m excited about my new ventures, but I’m also sure I’ll still be around to see all of you as often as I can and I will be rooting for all of you to continue succeeding together.”
In April of 2010 when social media marketing was still considered a nascent field by many brands in the adult industry, MacEwen launched 7Veils as a consulting service capable of providing a wide ranging set of strategies aimed at expanding the reach of its clients while improving two-way communication with existing and potential customers across a variety of platforms including: Twitter, Instagram, Reddit, Facebook and many others.
From the company's inception, MacEwen brought a level of focus and energy that helped to inform and excite executives throughout adult as they began entering the social media marketing age. Serving as a panelist and speaker at many tradeshow seminars, publishing innovative whitepaper analysis of social media trends and marketing techniques, answering questions and developing strategies that quickly advanced the position of client brands to a position of prominence is what 7Veils has become known for over the years.
“7Veils is now at a very different place than it was when Lauren started it,” Lecomte said. “I know everyone here is very thankful for the exemplary years of leadership and hard work that Lauren put into building our capabilities on a technological and interpersonal level. Now, we will do our best to continue our growth and to harness the momentum we have into a forward thinking set of standards that allow our clients to establish better coverage of everything their social media presence is intended to accomplish. Bringing in new fans, converting those fans into customers, and providing the kind of support that enhances the long-term retention of consumers who like the company they support as much as they enjoy the products and services they purchase from them.”
For more information about 7Veils' services, contact 7Veils.com or speak with Lecomte today.
