Maleflixxx, a global leader in gay adult video-on-demand and digital distribution, and William Higgins have announced the launch of a new custom-designed VOD theater, WilliamHigginsOnDemand.
"William Higgins is an outstanding European gay studio that has a strong reputation for excellence in our industry," said Eric Johnson, president of Sureflix Digital Distribution, owner and operator of the Maleflixxx global network. "They create world-class content that our viewers love. We have offered William Higgins' movies on our network for years. With this announcement, we've taken our relationship with this strong brand to the next level, providing a pay-per-view cinema for his fans to view his extensive collection of videos."
"We have worked with the Maleflixxx team for many years now, and we know that our brand and our quality of production reside with a strong partner who will respect our content and our way of doing business," said William Higgins. "Given the changing gay adult industry, we see our new cinema, WilliamHigginsOnDemand, as a natural extension to our Web presence with William Higgins and CzechGuysNextDoor. Working with Maleflixxx means that our surfers and customers will always have access to the best gay adult videos on the Web."
To promote this studio on the network and support the new VOD cinema, Maleflixxx has begun a weekly premiere schedule of William Higgins' movies. New movies premiering on the Maleflixxx global network and WilliamHigginsOnDemand include Helping Hands 7 (released March 27) and Weapon of Mass Attraction (released April 2).
